Stop losing money to broken systems.
Built for Kenyan businesses that are tired of managing operations through WhatsApp and spreadsheets. Professional tools that actually work.
Running a business shouldn't feel like a memory game.
You're managing bookings through WhatsApp at 11pm. Tracking event attendees on a clipboard. Losing customer data to third-party platforms. There's a better way.
WhatsApp Is Not a Business System
Late-night booking requests, double bookings, no-shows, and zero data to show for it.
You Don't Own Your Customer Data
Ticketing platforms keep your buyer information. You get a payout, they get your database.
Starting From Zero, Every Time
No customer records, no analytics, no way to reach people who already know your brand.
Built in Nairobi, for African businesses.
Squarely builds software for businesses that are ready to move past WhatsApp and spreadsheets. We understand the Kenyan market because we operate in it—M-Pesa integration, KRA compliance, and systems that work with how you actually run your business.
We don't build generic software. Aptly, Guestlist, and Cartly are purpose-built for service businesses, event organizers, and retailers who are serious about growth and tired of tools that don't fit.
What Changes When You Use Professional Tools
Manual Systems
- Bookings managed through WhatsApp DMs
- No-shows because payments aren't secured
- Customer data locked in someone else's platform
- Starting from zero every time you run a campaign
- Tax compliance is a nightmare
With Squarely
- Automated 24/7 booking and payments
- Upfront deposits eliminate no-shows
- You own every customer contact
- Build a database you can market to
- One-click KRA compliance
Three Products. Built for Growth.
Professional tools for service businesses, event organizers, and retailers who are ready to stop losing money to broken systems.
Aptly
Stop managing your salon from your WhatsApp inbox. Automated bookings, M-Pesa payments, staff management, and KRA compliance in one system.
Learn More →Guestlist
You ran the event. They kept the data. White-label ticketing that lets you own your customer database and build your brand.
Learn More →Cartly
Stop losing sales when the power goes out. An offline-first POS that keeps you selling through outages, from the desktop to the palm of your hand.
Learn More →How It Works
Book a Demo
See the platform configured for your business. We'll walk you through features and answer your questions.
We Set You Up
We handle configuration, payment gateway setup, and training. You're live in 24-72 hours depending on the plan.
You Own Your Growth
Start taking bookings or selling tickets immediately. Build your customer database and scale with confidence.
Ready to Stop Losing Money to Broken Systems?
Book a free demo and see how Aptly, Guestlist, or Cartly can transform your operations. No sales pitch. Just a real walkthrough of the platform configured for your business.
Book Your Free Demo Built in Nairobi. Trusted by Kenyan businesses.