Stop losing money to broken systems.

Built for Kenyan businesses that are tired of managing operations through WhatsApp and spreadsheets. Professional tools that actually work.

Running a business shouldn't feel like a memory game.

You're managing bookings through WhatsApp at 11pm. Tracking event attendees on a clipboard. Losing customer data to third-party platforms. There's a better way.

WhatsApp Is Not a Business System

Late-night booking requests, double bookings, no-shows, and zero data to show for it.

You Don't Own Your Customer Data

Ticketing platforms keep your buyer information. You get a payout, they get your database.

Starting From Zero, Every Time

No customer records, no analytics, no way to reach people who already know your brand.

Built in Nairobi, for African businesses.

Squarely builds software for businesses that are ready to move past WhatsApp and spreadsheets. We understand the Kenyan market because we operate in it—M-Pesa integration, KRA compliance, and systems that work with how you actually run your business.

We don't build generic software. Aptly and Guestlist are purpose-built for service businesses and event organizers who are serious about growth and tired of tools that don't fit.

What Changes When You Use Professional Tools

Manual Systems

  • Bookings managed through WhatsApp DMs
  • No-shows because payments aren't secured
  • Customer data locked in someone else's platform
  • Starting from zero every time you run a campaign
  • Tax compliance is a nightmare

With Squarely

  • Automated 24/7 booking and payments
  • Upfront deposits eliminate no-shows
  • You own every customer contact
  • Build a database you can market to
  • One-click KRA compliance

Two Products. Built for Growth.

Professional tools for service businesses and event organizers who are ready to stop losing money to broken systems.

Aptly

Stop managing your salon from your WhatsApp inbox. Automated bookings, M-Pesa payments, staff management, and KRA compliance in one system.

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Guestlist

You ran the event. They kept the data. White-label ticketing that lets you own your customer database and build your brand.

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How It Works

1

Book a Demo

See the platform configured for your business. We'll walk you through features and answer your questions.

2

We Set You Up

We handle configuration, payment gateway setup, and training. You're live in 24-72 hours depending on the plan.

3

You Own Your Growth

Start taking bookings or selling tickets immediately. Build your customer database and scale with confidence.

Ready to Stop Losing Money to Broken Systems?

Book a free demo and see how Aptly or Guestlist can transform your operations. No sales pitch. Just a real walkthrough of the platform configured for your business.

Book Your Free Demo Built in Nairobi. Trusted by Kenyan businesses.