Guestlist
You ran the event. They kept the data. White-label ticketing that gives you full control over your brand, your gate, and most importantly—your customer database.
The Platform Problem
Most ticketing platforms do one thing well: sell tickets. But they're built around their brand, not yours. When someone buys a ticket, the platform captures their contact information. You get a payout. They get your database. The next time you run an event, you're starting from zero.
What Makes Guestlist Different
You Own Your Customer Data
Every buyer's name, phone, and email is yours. After every event, you get a full export. No platform lock-in. Build a database you can market to.
M-Pesa & Card Payments
Instant payment via M-Pesa STK Push, Airtel Money, Visa, and Mastercard. Buyers get automatic SMS and email confirmation the moment payment clears.
QR Code Gate Check-In
Every ticket generates a unique QR code. Scan at the gate for instant validation. Real-time check-in tracking with full audit logs.
Complimentary Tickets—Tracked
Issue comps through the platform. They show up in analytics and go through the same gate check-in. No more clipboard guest lists.
Redeemable Tickets
Tickets can include drink or food redemptions. Track what's been claimed in real-time. Generate reconciliation reports after the event.
Real Event Analytics
Page views, ticket sales over time, attendance vs tickets sold, comp breakdown, and redemption tracking. Not just a payout summary.
See Guestlist in Action
From ticket sales to gate management, everything you need to run professional events.
Ticket Sales That Work
Your event page, your branding, your domain. Buyers see your brand at every touchpoint—not Guestlist's. M-Pesa STK Push and card payments with instant confirmation.
- Branded ticket storefront
- Instant payment confirmation via SMS & email
- Unique QR codes for every ticket
- Mobile-optimized checkout
Gate Management That Actually Works
Scan QR codes at the door. Instant validation. Real-time check-in tracking. No clipboards, no duplicates, no one talking their way in on a screenshot.
- QR code scanning with instant validation
- SMS code fallback for buyers without smartphones
- Real-time check-in dashboard
- Full audit logs for every entry
Analytics That Tell You Something
Not just a payout summary. See page views, ticket sales over time, attendance rates, comp breakdown, and redemption tracking.
- Real-time sales tracking
- Attendance vs tickets sold
- Complimentary ticket breakdown
- Redemption reconciliation reports
Three Ways to Use Guestlist
Lite
Free to start. 5% booking fee (buyer pays).
For one-off events. Create an event on guestlist.squarely.online, share the link, start selling. You get 100% of the ticket price. Full buyer data export after the event.
Growth
KES 5,000/month + KES 30,000 setup
Your own branded subdomain (example.guestlist.ke). Unlimited events. We set you up to process payments with no commission. Full platform & data ownership.
Platinum
KES 7,000/month + KES 45,000 setup
Your own custom domain (example.com). Fully branded experience. You own your payment processing without commissions and get priority support. Your very own white-label ticketing platform.
What Changes When You Own Your Data
Third-Party Platforms
- Platform keeps your customer data
- Starting from zero every event
- Clipboard guest lists at the gate
- No way to track comps or redemptions
- Their brand, not yours
With Guestlist
- You own every buyer contact
- Build a database you can market to
- QR/SMS code gate check-in with audit logs
- Tracked comps and redemptions
- Your brand on everything
Choose Your Plan
Guestlist is built for event organizers and venues that want full control of their ticketing — from the first ticket sold to gate check-in to post-event analytics. Choose the tier that fits your operation today. You can always upgrade as you grow.
Lite
Event Promoter
(passed to the buyer — free to the organizer)
• Minimum KES 50 per ticket
- Hosted on guestlist.ke/event-name
- No setup fee, no monthly fee
- Full buyer data exported post-event
Growth
Estate & Mid-tier Venues
+ KES 30,000 setup fee
- Unlimited events
- Subdomain: example.guestlist.ke
- 4,000 SMS/month included
- Full analytics dashboard
- Full buyer data ownership
- Staff training + gateway setup included
Platinum
High-End Venues & Lounges
+ KES 45,000 setup fee
Everything in Growth, plus:
- Custom domain (example.com)
- Fully branded experience
- 8,000 SMS/month included
- Priority support
Add-Ons
KRA eTIMS Integration
Tax Virtual Device registration + KRA-compliant fiscal receipts with QR codes. Compatible with Growth and Platinum plans.
💡 The eTIMS add-on is compatible with Growth and Platinum plans only. The KES 20,000 one-time fee covers registration of your tax virtual device with KRA. The KES 2,000/month covers ongoing eTIMS service and support. For Lite tier organizers, Squarely handles eTIMS compliance centrally for the platform commission.
Feature Comparison
| Feature | Lite | Growth • KES 5,000/mo | Platinum • KES 7,000/mo |
|---|---|---|---|
| Online Ticket Sales (M-Pesa / Card) | |||
| SMS Ticket Confirmation to Buyer | |||
| Email Ticket Confirmation to Buyer | |||
| QR Code & SMS Gate Check-In | |||
| Complimentary Ticket Management | |||
| Ticket Redemptions (Food / Drinks) | |||
| Full Buyer Data Export (Name, Phone, Email) | |||
| Post-Event Analytics & Reports | |||
| Branded Subdomain (example.guestlist.ke) | |||
| Unlimited Events per Month | |||
| SMS Allowance Included | 4,000/mo | 8,000/mo | |
| SMS Overage Rate | KES 0.35/SMS | KES 0.35/SMS | |
| Staff Training + Payment Gateway Setup | |||
| Custom Domain (example.com) | |||
| Fully Branded Customer Experience (Storefront + email tickets) | |||
| Priority Support | |||
| One-Off Event (outside subscription) | Included | KES 5,000/event | KES 5,000/event |
Frequently Asked Questions
Who pays the 5% booking fee on the Lite tier?
The buyer does — it appears as a booking fee at checkout. The event organizer receives 95% of the ticket face value. Squarely settles the organizer within 3–5 business days after the event.
What happens to my buyer data after the event?
You own it. Every organizer on any tier receives a full export of ticket buyer names, phone numbers, and email addresses after the event closes. This is yours to keep and use for promoting future events.
Can I upgrade from Lite to Growth?
Yes — at any point. When you upgrade, you get your own subdomain, full analytics, and unlimited events. All your past event data and buyer lists carry over.
Is there a contract on Growth or Platinum?
No long-term contract. Monthly billing with 30 days' notice to cancel. Setup fees are non-refundable as they cover configuration, training, and payment gateway registration.
How does the SMS allowance work?
Growth includes 4,000 SMS/month. Platinum includes 8,000 SMS/month. These cover ticket confirmations, check-in notifications, and redemption alerts. Overage is billed at KES 0.35/SMS. You can toggle check-in and redemption SMS notifications on or off to manage usage.
What payment methods can ticket buyers use?
M-Pesa STK Push, Visa, and Mastercard — via Pesapal or Paystack integration. All payment gateway accounts are set up for you as part of the Growth and Platinum setup fee.
What is the eTIMS add-on and do I need it?
The eTIMS add-on generates KRA-compliant fiscal receipts with QR codes for every ticket transaction. It's recommended for venues that are VAT-registered or have annual turnover above KES 5M. For smaller operations, basic compliance is covered by Squarely's own eTIMS registration.
Is training included?
Yes. Onboarding, staff training, and gateway setup are included in the Growth and Platinum setup fee. For Lite, the platform is self-service and training is via our online tutorials & manuals but we're available on WhatsApp for any questions.
🎟 Ready to get started?
Create your first event in minutes or book a free demo and we'll walk you through the platform.
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